This little pod cast covers the ideal client profile or avatar to get you focused on who you work best with and how forming a pen picture of them makes marketing easier.
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Brand Values
Learn the basics of brand management and customer perception in just a few minutes. We’ll tell you how things can go wrong and how some brands defy what public perception might be without brand management.
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How To Build A Blogging Tribe
A quick starter podcast on how to build up an audience who loves your blog and is keen on reading it each week. How to choose your audience and serve up what makes them happy. Short podcast of 9 mins.
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How To Get Noticed In Your Local Press
A short 10 minute podcast on how to get noticed in the press doing the work yourself as a small business owner. Why using ‘ here I am’ messages doesn’t work and what you need to do instead!
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