Are You an All In Sort of Person?

BUSINESS IDEAS – SHOULD YOU JUMP IN FEET FIRST?

I’m a risk taker, but I only take calculated risks. This is probably something to do with my personality type (but more about that in another blog) so this is the way I am built. I also love a good process – the comforting feeling of knowing that steps 1 through 5 (or whatever number) will produce the right result.

Helicopter View

So whilst I’m not (usually) guilty of procrastination, part of almost any process of decision making for me is stepping back, reviewing the situation and analysing what the consequences of each potential action could be. I like to see the whole then unpick it all to its component parts and examine each one in more depth before proceeding.

It’s not Ideas, it’s Execution That Matters

Having a great business idea is a fantastic feeling and yes, of course, you should always examine every idea because some of the seemingly outlandish ideas for a business have become unexpectedly successful (walking an “empty” lead, or a rock for a pet anyone?). The problem is that not all business ideas will work, or they may not work out in a way that is acceptable to you.

Stop Perfecting- Shift It

Unfortunately, too many entrepreneurs get caught up in their business ideas and inevitably concentrate on the “look and feel” of what they are selling and forget about the fundamentals (such as will people actually want to buy the product/service) that will determine whether a business can or can not operate successfully.

Success for You

This brings me neatly to what is a “successful” business. Obviously, any business needs to operate at a profit to be successful, but after that what one person considers “successful” could well be a nightmare to another. For example,

• What about a mum of a pre-school child wanting to ease back into work so that she can also continue to manage her child’s needs? Something that requires 80 hours a week from her may not be the best choice.

• Someone may want (or need) to start a business on a really tight budget. They may not want to initially incur heavy costs, or use money they don’t actually have to buy stock in advance of any placed orders

Ask Yourself some Questions

That’s why it’s important to have and follow a process which takes any business ideas and, using a series of tried and tested steps, will help you understand

• whether that business idea will work
• whether that business idea will work for YOU
• what changes can be made to your initial idea to make the business work
• what you will need to do in order to turn that idea into a successful business for you

Stop Listening to The Blueprint Gurus

So a successful business idea is unlikely to be one advertised on the internet if you’re willing to part with cash to “know the secrets”. Nor, I’m afraid, is there is a magic book or secret list containing “successful business ideas” which only the “selected few” have access to (but will of course share with you for a fee!).

Know Your Own Mind

This is because only you know the business idea which will be successful for you – all you need to do is to follow a step by step process to help you to discover and refine exactly what it is so that you can start and operate a business which is successful for you.