What does your brand say about you?
Normally when we ask this question we get answers about brand values, and colour meanings and discussions about the big brands. For smaller businesses (and large ones too) its about what people feel and say about your brand once they know it. Your loyal tribe of followers and customers who love your brand, love what it does and spread the word for you. The ones that remember you do this or that and recommend you without reservation. That is what a brand says about you. SO what is yours doing for you right now?
How Can The Actionistas Help?
We have a series of free help sheets, you can access them by emailing firstname.lastname@example.org
What they will do is take you step by step through your brand and ask you some difficult questions so you can dig in deep and consider things further. Don’t worry, you work through them on your own and can share as much or as little as you need with us. It’s all about getting the gloves off and rolling up your sleeves on the practical stuff that matters. Brands are more than logos and fonts, colours, images and web sites, words and social media memes. Sure, they are add to the look and feel of the brand but its about the essence, the bits that are like nothing else and only associated with your brand – your special advantage that is unique to you and your business – regardless of its size. The kick ass bit of us is in our brand, the kindness we show and the empathy we have with you when you are faced with a tough decision is part of it too.
What is yours doing right now?
If i’ts stood with its back against the wall doing diddly, then its time to kick start the action and refresh it. Work out what its doing for you and how it identifies with your values and business right now and what your customers think it does (ask them using surveys and social media) and kick things into action. How you do anything is how you do everything so make sure your brand is doing its job and helping you reach the people you want to.